Newsletter: ANNOUNCING the 2022 Aurifil Color Builder program (28 Sep 2021)

We are excited to present the 2022 Aurifil Color Builder program.  

Please have your estimated pre-orders to us by October so that we can confirm numbers to Aurifil.  As always, you will be able to increase your orders month by month as customers join into the program.

We also love the pattern for this year - see below - they have released the full pattern in advance!   

Please let us know if you have questions!

Gail and team 

 
 





Introducing the 2022 Color Builder Subscription, a capsule of 12 mini-collections created in celebration of Aurifil’s variegated thread. Aurifil produces 36 variegated thread colors; threads that contain multiple colors or multiple shades of one color. Twenty-four of these shades are represented in the 2022 program.
 
 
Each set contains 3 large spools of 50wt -- 2 variegated and 1 complementary solid. If your shop is new to Aurifil or to our variegated thread, this subscription is an excellent introduction!
 
 
 
This year we've drawn our color inspiration from 12 breathtaking rainforest plants from the Amazon Water Lily and the Bird of Paradise to the Jade Vine and the Spider Lily. These plants are a representation of our earth’s most threatened tropical forests, largely affected by deforestation and climate change. For 2022, Aurifil has partnered with Rainforest Trust, an organization dedicated to the long-term protection of these forests. Learn more via our full presentation!
 
 
On the first of each month, all shops with 15+ subscriptions will receive an email containing:

  • Re-sized share images for Facebook & Instagram
  • Facebook cover image
  • Product images
  • Inspiration images
  • An exclusive appliqué pattern
 
 
The pattern for 2022 was designed and developed by Aurifil’s own Kate Brennan in partnership with graphic designer Christina Weisbard. Patterns are centered around floral-themed appliqué, allowing each featured monthly plant to take center stage. While instructions are given for fusible appliqué, we’ll highlight a variety of methods of appliqué and finishing throughout the year. Blocks may be finished as 12 individual mini quilts or pieced together to create a full quilt. Patterns will be exclusive to subscription holders for one year.
 
 
To help generate excitement with your customers, we’ve pulled together a series of images designed for use on your primary social networks. To start promoting the 2022 Aurifil Thread Club to your customers today, click on the button below to access these easy-to-grab marketing assets.