Newsletter: Aurifil's NEW Colour Builders (18 Oct 2019)


Join the Excitement!

Aurifil's Thread of the Month & BOM 

Aurifil has conceived a brand-new concept of selling a tool that will incredibly enhance your sales by stimulating your customers to build their own "stash of colours"  

Inspired by and named after wonderful Italian places, Color Builders are a unique series of 12 curated thread sets.  Each collection contains 3 large spools of Aurifil's premium 50 wt. Mako cotton.  The colors have been selected by a group of quilters to meet every sewing and quilting need, along with an impeccable aesthetic appearance.  


Kick off your 2020 with a Bang!!


Thread Club and subscriptions

What if we told you we were all set and ready and you don't have to lift a finger but enjoy the Program and gain its benefits?

That's right?  What better way to attract and engage with your clientele than organizing a themed thread club?  We well know you don't have much time to create, organize and promote content. 

 This will be effortless for you!

What's in it for you?

You just have to select how many collections you'd like to receive monthly and we will do the rest.

We will provide you with many resources

  • product images
  • styled images
  • facebook, instagram and newsletter images
We create content that you can use to publish on blog posts or send via your newsletter CRM .
Aurifil and Erie Quilt Art will keep promoting the program throughout the whole year on social media, blog posts and consumer newsletters
It's all about the colours!  

AND there is more!!!!!

Aurifil 2020 Designer of the Month BOM program hosted by designer and author  Pat Sloan will feature the twelve colours throughout the year and the biggest industry names will delight you with incredible patterns and ideas 
Provide your customers with the tools they need in order to complete their projects and be part of this amazing initiative!
Each month will feature 3 solid fabrics to match the threads of the month - we have partnered with JN Harper and they will supply you with the Kona cottons and the Essex Charcoal that will complete the quilt.  We also have colour matches for other solid fabric lines - just let us know what you need and contact Harpers with your fabric needs.
And there is more will also receive 12 EPP patterns to create minis that will mimic the geometric sleeves of the packages

We have a supply of the Color Builders in house now and more are on the way!- order yours to display in your shop with the posters and build your thread club!

Please confirm the number of thread sets you will want auto-shipped each month by November 30th to ensure we have enough on hand of month 1 thread sets to send out on January 2nd.  Orders can be placed online!  We will have a section for thread club memberships - billing will occur monthly as the sets are shipped.  The program begins with a firm start date of January 2020 and a firm end date of December 2020.

We also have videos and can share the links if you wish to share them or run them as a continuous loop advertising the program in your shop!   

Link to initial promo materials