Aurifil’s Thread Labs 2.0 Subscription launched last week and we couldn’t be more excited. We've received an impressive amount of inquiries from consumers about how to get involved and enthusiasm for the program is increasing every day. To address this, we've developed a Thread Labs Retailer Map to highlight shops participating in the program.

If you'd like to dive in and get your shop listed on the map, simply register your interest in the program. Please note that the map is a work in progress and being featured is not confirmation of participation.

Thread Labs 2.0, Intro Video

*click on the image above for Karen L. Miller's Thread Labs 2.0 Retailer Intro for more information!

[Sneak Peek into LAB2.1: JULY 24]

• Detailed list of what to expect with each lab including box contents, featured educator, and focus technique.
• NEW promotional videos for use on social media platforms. We would recommend adding a soft background audio when sharing on your own platforms.
• NEW images showing Thread Labs 2.1 (July) contents.
• NEW images sized for Facebook and Instagram.

• A six-month subscription, from LAB2.1 July through LAB2.6 December, where your customers will gain the necessary tools to more confidently create with a variety of thread weights and techniques.
• Each month will include a range of Aurifil threads relevant to that month’s featured thread weight + technique along with access to a secure portal containing education materials & projects, exclusive videos, a monthly giveaway, and partner offers.
• A secure online portal plays host to exclusive content including downloadable project PDFs, educator interviews, thread tutorials, and more.
• All the promotional material needed can be found on a dedicated web portal designed for YOU. It includes box content and specs, a media folder for you to use & answers to FAQs. You are welcome to use (copy/paste) any text from it for your communications. Click HERE to visit portal.
• Taking part to the program means that, through education, demand for all weights in your shop will increase leading to increased sales and strengthened customer loyalty.
• 100% of the cost is for products included in the box. The education portion of the box– along with any bonus assets– is fully complementary and exclusive to subscribers.
• Aurifil will launch and run a private FB Group for Thread Labs 2.0 hosts & subscribers to make space for collaboration, conversation, questions, and reminders.
• Deadline to participate is MAY 15.

[Sneak Peek into LAB2.1: Mini Thread Storage Case]